What can be done to attract bigger audiences to UK film?

To attract bigger audiences to UK films the addition of US actors would attract more US supporters as they would link them from other films they are familiar with. For example 'Matilda' used the US actor Danny Devito. The use of synergy means that different aspects of the film can be spread across different markets therefore it will reach a wider range of people. promoting across borders will increase the popularity and awareness of the film as there are many other films in the US which are also at much larger scales. Translations of the film could be made so that the film would appeal to countrys of foreign tongues. Advertising on international networks such as twitter, facebook and myspace can get the film more well known. The addition of word of mouth can be increased by showing free snippits of the film to journalists and fans.